In a video aired on Thursday, Disney President of General Entertainment Content Karey Burke underlined the need of reaching out to the LGBT community, the latest as the company fights Florida legislation that prohibits talks of gender and sexuality in early education settings.
According to a video of a company video call, Disney corporate President Karey Burke informed firm employees that Generation Z is “30-40% queerer” than earlier generations.
Burke claimed in the video chat, which was shared by journalist Christopher F. Rufo, that “Gen Z is 30-40% queerer than earlier generations,” as his kid texted him this morning. “Disney had best get on it.”
“It was very much in the brand ethos when I was at Freeform to be the tip of the spear when it came to inclusivity,” Burke said earlier on the call. The Disney business owns the cable television channel Freeform.
“Nobody stopped us, I believe, in part, because we were targeting Gen Z and millennials. We were looking for people who were younger and more open-minded…, “Burke finished her sentence before cutting herself off.
Burke stated in another video that she hopes to see at least 50% of Disney characters identify as LGBT or as a racial minority in the future.
After some Disney employees walked off the job last week in protest of the company’s alleged lack of opposition to a Florida bill that prohibits teachers from teaching about sexual orientation and gender identity in kindergarten through third-grade classrooms, the in-house videos of Disney pushing the progressive agenda have surfaced.
Because Disney is committed to speaking up for the rights and safety of the LGBTQ+ community, it stated last week that it will work to repeal Florida Gov. Ron DeSantis’ new Parental Rights in Education law.
Last week, DeSantis signed the bill into law. The measure has been called the “Don’t Say Gay” bill by critics who see it as harmful to LGBTQ inclusion.
The bill also mandates that schools consult with parents about their children’s “mental, emotional, or physical health or well-being.”